Pakistan has the sixth largest population in the world, with an estimated 191 million people living within its borders. In a United Nations comparative measure of life expectancy, literacy, education and standards of living for countries worldwide, Pakistan ranked 146th out of 187 countries. Poverty in Pakistan remains a predominantly a rural problem. Although rural people make up only two thirds of the population, they account for 80 per cent of Pakistan’s poor. Estimates suggest that more than half of Pakistan’s population – almost 90 million people – was still living on less than $2 a day in 2011.

According to UNESCO, the poorest girls are the most disadvantaged in Pakistan, with more than 4.5 million girls out of school.

Care Channels provides opportunities for women to work independently and for their children to pursue a better education.

Buy what the poor and needy have made. Give them hope and the dignity of earning an honest living.